Food & Beverage Sales Specialist

Richards Industries Cincinnati, OH

About the Job



The primary function is to increase sales and profit of Richards Industries products in the Food and Beverage market.  Overall performance is judged by success in this area. Responsible for market development and sales growth





  1. Sales

    1. Responsible for growing sales and margin of Richards Industries products to the Food and Beverage Market. 

      1. North American and International travel as required in order to increase our representatives penetration of their local End user, Project and OEM market.

        1. Identify, track and work projects in our representative markets to insure their continued penetration at the end user and Engineering level to increase the probability of project success.

        2. Identification of, and sales calls with our representatives on National Corporate End user accounts to get our products into national regional, and plant level specifications. Work to be done to develop OEM accounts and sales to them.

        3. Make joint sales calls with representatives as needed to troubleshoot products and evaluate valve applications, and to hold End User and Engineering Company seminars.


  1. Product and Market Development

    1. Assist Product Managers in the search for innovative products which we can develop in house, or by obtaining marketing license/ownership rights in order to expand existing product offerings.

    2. Assist Product Managers in ongoing search for new markets in order to increase sales.

    3. Attend and exhibit at food & beverage market focused tradeshows.


  1. Product Application and Engineering

    1. Technical knowledge of both our products and our competitors products:

      1. Product performance and specification.

      2. Application of products to specific industries and processes.

      3. Product troubleshooting.

    2. Assist sales correspondents when available with specification evaluation in order to determine the best products to be bid on large projects.  This will involve the interpretation of customer requirements, various technical and contractual documents, etc.


  1. Distribution Channel Development

    1. Identify market areas where we lack representation, or will need to find a new representative.

    2. Identify potential new representatives where needed.

    3. Motivation and education of our existing representatives.

    4. Conduct training and application seminars for representatives both at the factory and in the field.  These seminars will cover equipment application, sales techniques, etc.


  1. Technical Writing

    1. Work with Product Managers to create selling tools, and marketing material  regarding product applications in order to educate both our sales staff and our customers.

    2. Work with marketing department to provide blog content.


  1. Lean Manufacturing Initiatives

    1. Will embrace Richards Industries Lean/Continuous Improvement ideas and vision

    2. Will follow 5s principles (Sort/Set/Shine/Standardize/Sustain) to keep work areas clean, organized, and visual.

    3. Keeps work area organized at all times. This includes but is not limited to storage drawers/cabinets, along with personal items.

    4. Employee will participate in Continuous Improvement initiatives including kaizens, layout events, practicing 5s principles and other lean programs

    5. Employee will need to spend 5% of their time on Continuous Improvement initiatives. This will include weekly 5s activities, Lean events and other tasks that relate to Continuous Improvement.


  1. Meeting Attendance

    1. Attends all employee meetings.


(Knowledge, licenses, certifications, specialized skills, etc.)



  • Four-year degree preferred2-5 years in a sales, marketing or technical capacity preferred.



  • N/A



  • Excellent interpersonal and written and spoken communication skills. 

  • 2-5 years (10-15 for deep industry contacts and extensive knowledge) experience selling equipment (pumps, rotating equipment, spray nozzles, heat Exchangers, filtration), valves, and instrumentation to the Food & Beverage Industry.

  • Prior field sales or management work involving a technical product or service.  Valve industry experience preferred, but not required.  


  • A strong desire or need to be an integral part in the growth of the product line.

  • Demonstrated commitment and loyalty



  • Extensive travel required.